Raluca-Alexandra Byskov Stana is a PhD Fellow at the IT University of Copenhagen.In her research, combining both the technological and the social. Raluca is looking into how our felt obligations or shame can make us reach for our phones, even when it is in our detriment. Raluca has worked closely with leaders from large public and private Danish corporations, and has disseminated knowledge through workshops and conferences for practitioners. Before joining the academic world, Raluca has worked in the corporate world, leading top priority Big Data projects. Previously, she has been part of the leading team for B2B E-commerce projects and led a SuperUsers team. Before the corporate world, she was part of the startup world, both building her own start up as well as working on some one else’s. Raluca has a Master’s Degree in Digital Innovation and Management, specialized on Big Data, from the IT University of Copenhagen, as well as a Bachelor’s Degree in Digital Concept Development, specialized in Digital Marketing.