Peter has more than 26 years of experience in the advertising industry. For the past 15 years, he has worked purposefully to advise advertisers on system integrations, advertising platforms and general technology utilization across advertising technologies in the media market. Peter has long been one of the frontrunners in the technology-driven digital media evolution that the market has experienced over the past decade. Not only has Peter gained experience and unique competencies within the existing technology framework, he has also pushed to the technological constraints of the market, and helped to develop the market, and helped customers create necessary connections between their marketing and advertising technologies, via workshops, preparation of use cases and involvement of the relevant legal and IT managers at the customer. Thus, Peter is a permanent expert on Programmatic Advertising Update under the auspices of Huset Markedsføring, as well as a highly sought-after lecturer in the industry across data and tech-related topics.