Pernille Rydén

Head of Studies at Technical University of Denmark

Pernille Rydén, PhD in strategic cognition, Head of Studies, EngineeringBusiness Administration; Associate Professor of Strategic Management at the Technical University of Denmark. Pernille helps managers discovering the potentials and managing the slippery slopes of disruptive change. With more than 20 years of experience in cognitive psychology, marketing, and management, she shares her experience and expertise on the human and organizational conditions for succeeding with emerging technologies in private and public enterprises. Her research involves business-consumer interaction, healthcare innovation, social media storms, real-time management, culture, ethics, etc. See more here: