What we learned from hosting Local Rock Stars for 400 people
Last fall, we co-hosted the fourth annual Local Rock Stars – a conference that has proven so successful that more and more people join each year, and companies line up to send their employees to speak.
We have gathered three tips on how to design a successful event. And remember; everyone can host an event during IWDK May 7-12, 2019. You can register events for IWDK on this website from the end of January.
1. Find a purpose for your event that resonates with your audience as well as your business
For Local Rock Stars we have a clear purpose: to share knowledge between it-professionals and students freely and to showcase local career opportunities.
First and foremost, this purpose resonates with our audience because they are already looking to IWDK for inspiration and knowledge sharing when it comes to subjects within digital and technological development. Secondly, it supports IWDK’s overall objective of supporting job growth and innovation. Retaining and attracting new talent is important if Denmark wants to keep its position as one of the leading digital countries in the world.
First tip: Be clear about what the purpose of your event is so it creates value for both the audience and your business.
2. Set up rules for your speakers
Booking the right speakers is the key to success. At Local Rock Stars we look for employees from small and large companies in and around Aarhus, who are willing to give the audience an honest look insight their engine. In fact, companies pay to get a speaking slot. However, that could go horribly wrong if we didn’t set up some ground rules.
Our two most important rules are:
#1 No sales pitches.
#2 We celebrate mistakes and what can learn from them.
This is what we brief our speakers on, so they have the opportunity to prepare something that set them up for success and bring value to the audience. However, once they go on stage it’s out of our hands and sometimes a speaker or two falls into the trap of making the sales pitch or forget to mention a mistake. That’s why we always give our speakers constructive feedback from the audience, so we, in a sense, can educate them to do better next time.
Second tip: Set up rules for your speakers to create the most value for your audience as well as set the speaker up for success!
3. Encourage your speakers to make choices and explore a specific topic
Talks that are very broad and general can be a great way to introduce new topics for the public or for people who are new to a specific field. But the best result, in our experience, is when a speaker dares to explore a very specific topic.
A specific topic gives the audience a chance to learn from a specialist and thereby expand their knowledge. The best rated talks at this years Local Rock Stars came from speakers who brought something new to the table and who faced problems in a new and creative way.
Third tip: Encourage your speakers to make choices. The digital world (and the internet) is a huge place. Ask your speaker to bring his or her area of expertise into the spotlight and give the audience a chance to explore a new part of the digital world.